The Apparel Design and Merchandising Programme is concerned with all those aspects of design, technology and merchandising required to create, produce and market clothing and fashions. It aims to develop a professional and creative attitude to the ever-changing needs of the apparel and fashion industry. The course enables students to question basic assumptions, challenge conventional wisdom and existing ways of doing things, and meaningfully explore possible alternatives. It is designed to prepare the student to be visually sophisticated. The programme lays emphasis on ready-to-wear, work and protective wear and costume design. The strength of the course is its close interaction with the textile discipline, which enables students to develop sensitivity to the very nature of cloth.